The ‘Utopian’ Global Village



As globalisation becomes exponentially evident in society, the ‘global village’, a term coined by Marshall McLuhan in 1964, arises, evidenced by the ‘world’s culture shrinking and expanding at the same time’ (Dixon). It has been painted as a utopian ideal; a public space that can transcend the previously conceived geographical borders, to bring nations together through the new-found instantaneity, interconnectedness, interdependence and a trend toward corporate merging and conglomeration (O’Shaughnessy).

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