As globalisation becomes exponentially evident in society, the ‘global village’, a term coined by Marshall McLuhan in 1964, arises, evidenced by the ‘world’s culture shrinking and expanding at the same time’ (Dixon). It has been painted as a utopian ideal; a public space that can transcend the previously conceived geographical borders, to bring nations together through the new-found instantaneity, interconnectedness, interdependence and a trend toward corporate merging and conglomeration (O’Shaughnessy).
The ‘global village’ is established through the advancements in technology that have allowed for information to be provided quicker than ever before, communication with individuals all over the world, and the ability to interact with new cultures and know the events of the world, as they’re occurring. But is it utopian?
An inherent issue in the global village is that ‘mass media play an important role in informing people and generating discussion about events and issues’ (O’Shaughnessy). A key characteristic of continual globalisation is that there is significant increase of corporate mergers and conglomeration (O’Shaughnessy) and this eventuates into a concentrated ownership of media and media control. This in consequence has the effect of ‘reducing the range of voices and views disseminated in the media’ (O’Shaughnessy) and can lead to a biased and selective restraint on what we hear and what we see.
In a world that relies on the mass media to gain insight into events and ideas, it could potentially be extremely dangerous that we are moving toward (and are already very much at) a global village where the independent sources of competing news and information are no longer widely available – instead, are we are becoming the audience to one homogenised voice?
O’Shaughnessy, Michael 2012, ‘Globalisation’, in Media and society, 5th ed, Oxford University Press, South Melbourne, Vic, pp 458-471
Dixon, V. K. (2009). “Understanding the Implications of a Global Village.” Inquiries Journal/Student Pulse, 1(11). Retrieved from http://www.inquiriesjournal.com/a?id=61